Teleco Strategies

As air time becomes more and more commoditised to contribute almost zero value to ARPU, Telcos are not only looking for ways to build revenue, but also to differentiate themselves from their competitors.

Strategies employed to date have concentrated on:

• Device Supply
• Content Supply
• Applications

As IP convergence provides for significant diversity in how content and applications are deployed by the end user, Telcos are also striving for diversity in bundling of services; commonly referred to as Blended Applications.

Blended applications are designed to help telecom operators differentiate themselves by combining otherwise distinct IP-based services. Applications often seen today are services such as adding VOIP Service Chat Windows to e-commerce Websites or adding messaging to TV, as seen in reality shows.

Blending applications does raise certain technical issues; such as IMS Service Capability Interaction challenges created by service and feature interaction in both IMS and non-IMS contexts.

As each layer of IP infrastructure is implemented, more capability is deployed and more interaction issues arise.

Next: Strategy Questions For Telco CEO's

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