NZ Telecommunications - Broadband
Broadband Overview
New Zealand was well down the OECD broadband penetration list
in the previous few years, but in 2006, there was a 60% increase
in residential broadband, lifting New Zealand to more respectable
levels, although still lagging most developed nations.
Government policy on Local Loop Unbundling (LLU) was introduced
in New Zealand in 2006. This will allow Telecom's competitors to
build their own services over the Telecom network, independent of
the incumbent, rather than the non-viable reseller arrangement currently
in place.
However, the quality of these services will rely on Telecoms network
infrastructure. Until the completion of the NGN infrastructure rollout,
resellers are limited to re-selling Telecoms ADSL service.
Wireless broadband is provided by Woosh Wireless, and resold by
Vodafone.
Market and Industry Analysis
Broadband penetration in New Zealand was slow during the first
few years, due to high priced plans and low speed. This unattractive
combination was largely due to a combination of lack of network
capability and lack of regulatory intervention to introduce Local
Loop Unbundling (LLU). During 2007, Telecom attempted to remedy
part of this equation with the release of well priced plans and
fast speed broadband. Unfortunately, in spite of rapid uptake of
the offer, Telecoms network failed to deliver to performance promises,
and is now facing commercial charges.
Regulatory intervention has finally spliced into Telecoms market
monopoly with the promise of more viable wholesale offers enabling
virtual ISP's to configure affordable broadband packages by end
of 2008.
Triple Play
The only only player offering real triple play services in New
Zealand in late 2005 was TelstraClear. With the dissolution in 2007
of the reseller agreement with Vodafone for its mobile offering,
TelestraClear is now relying on forging a bridge with Telecom NZ
to support its customer base.
Digital TV
The broadband market is not the only telecom market sector to suffer
through monopoly stranglehold. Pay TV prices also remain far too
high due to the market dominance of SKY TV. New Zealand continues
to lag behind most of the developed world in the transition to digital
television.
With the impending unbundling of Telecom, due March 31 2008, New
Zealand may finally have a chance to develop an equal footing in
the global Internet economy. Whilst this action may not be the most
profitable for Telecom shareholders, it is most certainly in the
interests of the country, and signals the need for a stronger regulatory
body in the Telecommuncations industry. The promise of improvement
is there, all it needs is concentrated effort to ensure a profitable
environment exists for all [including Telecom NZ] and continued
NGN upgrade to support innovative new services such as triple play,
IPTV and VoIP.
Infrastructure - NGNs and FttH
Telecom's initial Next Generation Networks [NGN] rollout completion
data has been pulled back from 2012 to end of 2008. This aggressive
deployment has been driven by a combination of the higher than expected
uptake on the initial offerings, leading to overloading of the network
and poor QoS, and the introdcution of overnment policy on Local
Loop Unbundling (LLU) due for implementation March 31 2008.
This will signal a new era for broadband access and services for
the NZ market, paving the way for Internet media services such as
VoIP, IPTV.
A number of niche fibre optic networks have also been established.
The first FttH service was rolled out in a new Marlborough housing
project, deploying 1Gb/s Fibre-to-the-Home (FttH) network.
Fiber
Auckland lines company Vector is currently extending its existing
fibre-optic broadband network in Auckland City by more than 300
kilometres to connect Auckland city, Henderson, the North Shore
and Papakura.
The network extension will connect forty-one Telecom exchanges,
providing provide direct and open access to Telecom's unbundled
copper local loop for Internet service providers. This will remove
network performance constraints for service providers otherwise
seeking access to Telecom's unbundled local loop.
The extension effectively forms a ring around the metropolitan
Auckland area, and will also connect forty of Vector's electricity
sub-stations to support state-of-the-art network management.
Vector has already signed a long-term agreement Vodafone as an
anchor customer for the network extension.
Statistics, Overview & Providers
The NZ broadband service provider market is dominated by Telecom
New Zealand. Other players include:
- ihug - now owned by Vodafone
- TelstraClear
- CallPlus
- ICONZ
- Maxnet
Competition is largely from reselling of Telecom's ADSL services.
ADSL
ADSL2 is the prevailing high-speed broadband technology deployed
in New Zealand.
ADSL2+ broadband has been rolling out since March 2007, initially
only to metropolitan areas.
Orcon was also preparing to deploy a high-speed broadband ADSL2+
network to suport IPTV services.
Wireless
A limited number of wireless broadband players, including:
Wireless Broadband
With the lagging of high speed ADSL, wireless broadband is increasingly
being seen in New Zealand as a serious alternative to fixed broadband
services.
Usage is growing steadily from a low base, but remains very much
a niche with usage restricted principally to regional areas outside
the coverage of fixed ADSL and cable services.
Niche wireless broadband providers competing Telecom include:
- Woosh Wireless
- CityLink
- CallPlus
WiMAX
Several WiMAX deployments are currently underway throughout the
country.
- CallPlus - WiMAX data and VoIP network in Whangarei
- Woosh Wireless -city-wide WiMAX network in Hamilton.
Cross Subsidizaton
Vodafone is launching after fixed line customers that includes
Free broadband access if you commit to $20 worth of tolls. Cross-subsidization
of services such as this offer is restricted to the big multi-service
providers, effectively cutting out mid market resellers.
At present, niche providers are the ones investing in local innovation
is occuring, however with this level of competition it is doubtful
that is is sustainable. Pricing wars provide no real benefit or
improvement to the issues we have, or promote investment in infrastructure.
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