Mashed Up Ecosystems

As Telcos struggle to see how they can maintain their revenues with network charges, they are looking to content as the answer. Rather than attempt to create the content media, eco-systems between telcos and third party content providers are proving the most popular way forward.

The telcos have the customers and the technology to route traffic to domains within their spheres.

Content providers have the stuff the viewers want to see.

Its not difficult to see that using Web 2.0 API's to mash multple sets of content together for porting over a network is a good value add solution for all parties.

Provide consumer level tools - and the market does all the work for you, and loves you for letting them do it. Consumers no longer just want to read, they want to participate, they want to create and they want to show off their art.

Over the past two years nearly a billion dollars has been invested into Web 2.0.

During the next five to seven years, most of this money restructure technical architecture to enable access and remixing of content and data.

For Web 2.0 companies to survive, just having massive servers and content will not be enough. Survival will come with the relationships companies form through APIs and data mashups with other websites.

BusinessWeek dubbed 2007 as the 'year of the widget'. Widgets are small embeddable windows of content that seamlessly integrate on third party sites. Widgets are developed using mashup building tools.

Many of the currently available tools are best suited for consumer use, rather then enterprise SOA applications.

Mashup technologies continue to develop, and can be expected to disrupt enterprise applications over the next three years. Those who embrace this ecosystem concept will be the winners in an emerging enterprise application market. One can expect, that by 2010, the enterprise application market as we know it today, will have morphed considerably.

Back To Top